Resources on UX Strategy

Below is a list of resources I reference in my workshop on UX strategy. Because UX strategy must ultimately align with business strategy, understanding the business side of things is imperative. Consequently many items below represent some of my favorite sources on business strategy and strategy in general.

This list is by no means comprehensive. You will find additional materials on many of the books cited below, e.g., Roger Martin has many articles and talks based on his book Playing To Win; or there is an entire site dedicated to blue ocean strategy including further references and tools.

• Steve Baty  “What is an Experience Strategy“ Johnny Holland (June 2009)
• Paul Bryan  “3 Keys to Aligning UX with Business Strategy” UX Matters (Sept 2012)
• Paul Bryan  “7 Ingredients of a Successful UX Strategy” UX Matters (Oct 2011)
•  D. Collis &  M. Rukstad  “Can You Say What Your Strategy Is?” [pdf] Harvard Business Review (2008)
• Chris Ertel & Lisa Kay Solomon  Moments of Impact [Amazon] (2014)
• Jesse James Garrett  Elements of User Experience [Amazon] (2003)
• A.G. Lafley & Roger Martin  Playing to Win: How Strategy Really Works [Amazon]  (2013)
• Thomas Lockwood & Thomas Walton  Building Design Strategy [Amazon]  (2008)
• Jim Kalbach  “Alignment Diagrams” Boxes and Arrows (2011)
• Jim Kalbach  “On Communicating Strategy for Design” Experiencing Information (2011)
• Jim Kalbach “The Project Canvas” Experiencing Information (2012)
• Robert Kaplan & David Norton, “Linking the Balanced Scorecard to Strategy,“ [pdf] 1996
• W. Chan Kim & Renee Mauborgne  Blue Ocean Strategy [Amazon] (2005)
• Roger Martin “Don’t Let Strategy Become Planning” HBR Blog (Feb 2013)
• Rita McGrath  The End of Competitive Advantage [Amazon]  (2013)
• Nilofer Merchant  11 Rules for Creating Value in the #SocialEra [Amazon]  (2012)
• Nilofer Merchant   The New How [Amazon]  (2010)
• Peter Merholz et al. Subject To Change [Amazon]  (2008)
• Henry Mintzberg et al.  Strategy Safari [Amazon]  (1998)
• Michael Porter  “What Is Strategy“ [pdf] Harvard Business Review (1996)
• Brandon Schauer  “The Long Wow” Adaptive Path Blog (2007)
• James P. Womack & Daniel T. Jones  “Lean Consumption” [pdf] Harvard Business Review (2005)

You can download the slides from my IA Summit 2014 workshop on UX Strategy here, as well as a PDF template of my “UX Strategy Canvas” – a tool to help dissect and capture the key elements of your strategy.

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Tags: resources, ux strategy, Workshop