UX Strategy: Using Design to Solve Business Problems

strategy chess

This workshop will be held on March 27, 2014 as part of the IA Summit.

Workshop Description

Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.

This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.

Thursday, 27 March 2014, 1:30-5:30 pm

Sign up for this workshop through the IA Summit 2014 website.

Workshop Outline

  • Critical look at what “strategy” is and isn’t, and why we need UX strategy
  • A framework for building a UX strategy and aligning with business goals
  • Hands-on exploration of key tools in creating a strategy
  • How to effectively communicate and advocate UX strategy


Testimonials From Past Workshops

“Jim took (what I previously felt was) a nebulous concept and gave it a sensible and practical background. He then walked us through, with lots of tips, how to do it and how to deliver it to a client. After the day’s workshop I felt confident that if I apply this tool, I will get value from the outcome.” – Paul Coombs Head of UX Adfonic Ltd.

“Jim delivers a range of highly valuable and relevant strategies in his workshops in a clear, friendly and engaging manner. You’ll walk away feeling motivated and inspired to put them into use.” – Steven Briffa, Macquarie University, Australia (Apr 2011).

“Jim very effectively surfaced the key design challenges in a lively, engaging, coherent style.” – Tony Russell-Rose, Manager of UX at Endeca (Feb 2011)

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