Posts Tagged: consumer decision journey

Consumer Decision Journeys

David Edelman has an interesting recent article in The Harvard Business Review entitled “Aligning with the Consumer Decision Journey.” He writes: Marketers need to drop the funnel metaphor to describe consumer touch points and instead study the evolving and increasingly

Consumer Decision Journeys

David Edelman has an interesting recent article in The Harvard Business Review entitled “Aligning with the Consumer Decision Journey.” He writes: Marketers need to drop the funnel metaphor to describe consumer touch points and instead study the evolving and increasingly