Category Archives: personas

Who Do You Want Your Customers To Become?

In the Connected Age users have real power. They cannot be viewed as a gregarious heard of consumers waiting to be milked for what they have. Instead, value must be co-created and shared. Remember: customers are a company’s most valuable asset. The practice of

Who Do You Want Your Customers To Become?

In the Connected Age users have real power. They cannot be viewed as a gregarious heard of consumers waiting to be milked for what they have. Instead, value must be co-created and shared. Remember: customers are a company’s most valuable asset. The practice of

Personas and Innovation

In preparation for my talk at the Euro IA conference this year, I’m re-reading Diffusion of Innovations by Evertt Rogers. I came across this statement and immediately thought of personas: One of the most distinctive problems in the diffusion of

Personas and Innovation

In preparation for my talk at the Euro IA conference this year, I’m re-reading Diffusion of Innovations by Evertt Rogers. I came across this statement and immediately thought of personas: One of the most distinctive problems in the diffusion of

Paper on the Effectiveness of Personas

A new research paper investigates the effectiveness of personas in design teams to arrive at usable designs: Real or Imaginary: The effectiveness of using personas in product design, By Frank Long. People have advocated the usefulness of personas for a

Paper on the Effectiveness of Personas

A new research paper investigates the effectiveness of personas in design teams to arrive at usable designs: Real or Imaginary: The effectiveness of using personas in product design, By Frank Long. People have advocated the usefulness of personas for a

Workshops in Hamburg – Lou Rosenfeld & James Kalbach

Lou Rosenfeld and I will be giving a series of workshops in Hamburg, Germany from May 18-20–right after the German IA Konferenz. Find out more and register at UX Workshops. Here’s a brief overview of the workshops May 18, 2009

Workshops in Hamburg – Lou Rosenfeld & James Kalbach

Lou Rosenfeld and I will be giving a series of workshops in Hamburg, Germany from May 18-20–right after the German IA Konferenz. Find out more and register at UX Workshops. Here’s a brief overview of the workshops May 18, 2009

Persona Case Study in D-LIB Magazine

Came across this interesting case study of using personas in D-LIB Magazine: “Using Personas to Understand the Needs and Goals of Institutional Repository Users,” by Jack M. Maness, Tomasz Miaskiewicz, and Tamara Sumner from the University of Colorado at Boulder.

Persona Case Study in D-LIB Magazine

Came across this interesting case study of using personas in D-LIB Magazine: “Using Personas to Understand the Needs and Goals of Institutional Repository Users,” by Jack M. Maness, Tomasz Miaskiewicz, and Tamara Sumner from the University of Colorado at Boulder.