Category Archives: ethnography

Bruce Tempkin on Customer Journey Maps

 The title of this blog post from Bruce Tempkin pretty much says it all: It’s All About Your Customers’ Journey. He laments: Stanley Marcus, who was president and chairman of the board of Neiman Marcus, was once quoted as saying:

Bruce Tempkin on Customer Journey Maps

 The title of this blog post from Bruce Tempkin pretty much says it all: It’s All About Your Customers’ Journey. He laments: Stanley Marcus, who was president and chairman of the board of Neiman Marcus, was once quoted as saying:

Commercial Ethnography – My Presentation at Walden U.

Tricia Ryan, an instructional designer at Laureate Higher Education Group, Inc. where she develops courses for Walden University, picked up my Commercial Ethnography presentation from the Euro IA Summit in Amsterdam and used it for a class. Here’s the online

Commercial Ethnography – My Presentation at Walden U.

Tricia Ryan, an instructional designer at Laureate Higher Education Group, Inc. where she develops courses for Walden University, picked up my Commercial Ethnography presentation from the Euro IA Summit in Amsterdam and used it for a class. Here’s the online

Workshops in Hamburg – Lou Rosenfeld & James Kalbach

Lou Rosenfeld and I will be giving a series of workshops in Hamburg, Germany from May 18-20–right after the German IA Konferenz. Find out more and register at UX Workshops. Here’s a brief overview of the workshops May 18, 2009

Workshops in Hamburg – Lou Rosenfeld & James Kalbach

Lou Rosenfeld and I will be giving a series of workshops in Hamburg, Germany from May 18-20–right after the German IA Konferenz. Find out more and register at UX Workshops. Here’s a brief overview of the workshops May 18, 2009

Ethnography and Strategy – HBR.org Article

Thanks, Jan (aka The Hot Strudel), for pointing out the recent HBR.org artcle on ethnography: “Ethnographic Research: A Key to Strategy” by Ken Anderson. He writes: Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding

Ethnography and Strategy – HBR.org Article

Thanks, Jan (aka The Hot Strudel), for pointing out the recent HBR.org artcle on ethnography: “Ethnographic Research: A Key to Strategy” by Ken Anderson. He writes: Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding

Fake Ethnography v. Real Ethnography – Aviva Rosenstein

I finally got around to watching and summarizing Dr. Aviva Rosenstein’ presentation “Fake Ethnography vs Real Ethnography“. It’s a good talk. Here are my notes and thoughts on what she has to say. Aviva at first focuses on what the

Fake Ethnography v. Real Ethnography – Aviva Rosenstein

I finally got around to watching and summarizing Dr. Aviva Rosenstein’ presentation “Fake Ethnography vs Real Ethnography“. It’s a good talk. Here are my notes and thoughts on what she has to say. Aviva at first focuses on what the