Category Archives: Customer Journeys

Top 5 Posts in 2012 on Experiencing Information

2012 was a relatively slow year for me in terms of quantity of new blog posts. But I was able to capture and share some of my best thoughts this year. Here are quotes that summarize each of the top

Top 5 Posts in 2012 on Experiencing Information

2012 was a relatively slow year for me in terms of quantity of new blog posts. But I was able to capture and share some of my best thoughts this year. Here are quotes that summarize each of the top

Business Model Canvas: A Type Of Alignment Diagram

In my presentation at Euro IA 2010 in Paris, I proposed the term “alignment diagrams” to refer to the class of documents currently found in design practice that do a similar thing: they visually align multiple facets of customer behavior

Business Model Canvas: A Type Of Alignment Diagram

In my presentation at Euro IA 2010 in Paris, I proposed the term “alignment diagrams” to refer to the class of documents currently found in design practice that do a similar thing: they visually align multiple facets of customer behavior

Locating Value with Alignment Diagrams

Paul Kahn and I just published an article outlining a foundation for what we’re calling alignment diagrams. See “Locating Value with Alignment Diagrams” in volume 2, issue 2 of the Parsons Journal of Information Mapping. Here’s this abstract: Theorists and

Locating Value with Alignment Diagrams

Paul Kahn and I just published an article outlining a foundation for what we’re calling alignment diagrams. See “Locating Value with Alignment Diagrams” in volume 2, issue 2 of the Parsons Journal of Information Mapping. Here’s this abstract: Theorists and

Announcing Workshops In Sydney – April 28-29, 2011

Are you in OZ and want to learn about faceted search, strategic alignment diagrams, IA, navigation and more this April? I’m  delighted to announce that I’ll be giving 2 workshops in Sydney on April 28-29, 2011! See the workshop website for more

Announcing Workshops In Sydney – April 28-29, 2011

Are you in OZ and want to learn about faceted search, strategic alignment diagrams, IA, navigation and more this April? I’m  delighted to announce that I’ll be giving 2 workshops in Sydney on April 28-29, 2011! See the workshop website for more

Touchpoints Bring CX To Life – Adam Richardson on HBR

It’s great to see serious business forums, such as the Harvard Business Review blog, picking up on topics like customer experience. I’m following Adam Richardson’s series on customer journey mapping (CJM) with enthusiasm. I recently pointed to one of his artciles that introduced

Touchpoints Bring CX To Life – Adam Richardson on HBR

It’s great to see serious business forums, such as the Harvard Business Review blog, picking up on topics like customer experience. I’m following Adam Richardson’s series on customer journey mapping (CJM) with enthusiasm. I recently pointed to one of his artciles that introduced

Customer Journey Maps on Harvard Business Blog

It’s great to see discussions of things like customer journey maps (CJMs) on business-related sites. Frog Design’s Adam Richardson introduces customer journey maps in recent Harvard Business Review blog post: Using Customer Journey Maps to Improve Customer Experience. He writes:

Customer Journey Maps on Harvard Business Blog

It’s great to see discussions of things like customer journey maps (CJMs) on business-related sites. Frog Design’s Adam Richardson introduces customer journey maps in recent Harvard Business Review blog post: Using Customer Journey Maps to Improve Customer Experience. He writes:

Customer Journey Mapping Resources On The Web

Last updated: 17 September 2011 Originally published: 10 May 2010 Service design can be traced back to the writings of G. Lynn Shostack in the early 80s. [1, 2] Though not new, there is a lot of talk these days about

Customer Journey Mapping Resources On The Web

Last updated: 17 September 2011 Originally published: 10 May 2010 Service design can be traced back to the writings of G. Lynn Shostack in the early 80s. [1, 2] Though not new, there is a lot of talk these days about