Blog Heros – Free Chapters

Chris Anderson, of Long Tail fame, has this post on his blog about free chapters from a new book called Blogging Heroes: Interviews with 30 of the World’s Top Bloggers by Mike Banks.

The idea from the publisher (Wiley)  is that each of the 30 interviewees gets to give away his or her chapter. Interesting marketing scheme. Sure, the entire book is now available for free on the web, but you’d have to do some scavagering to it all. And along the way you’d be exposed to messages from the authors about their work and about the book. So there may be a powerful marketing effect here.

Others who are promoting their own chapter include Mark Frauenfelder at BoingBoing, David Rothman at TeleBlog and Steve Garfield.

Not sure if I’m going to buy the book. It’s only $17 on Amazon.com, but €26 on Amazon.de.

About Jim Kalbach

Head of Customer Success at MURAL

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