eating-drinking-while-driving

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

eating-drinking-while-driving

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

jobs-to-be-done-hero

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

jobs-to-be-done-hero

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

jtbd

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and

jtbd

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and

7-3 contribute

Mapping Experiences: Five Key Questions to Get Started

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started. Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it

7-3 contribute

Mapping Experiences: Five Key Questions to Get Started

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started. Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it

IMG_20160502_223845

Mapping Experiences – Book FAQ

Finally! After a long wait and many delays I’m happy to announce my second book has been published: Mapping Experiences. Here are some common questions I get about the book: 1. Why did you choose a bear for the cover? As far

IMG_20160502_223845

Mapping Experiences – Book FAQ

Finally! After a long wait and many delays I’m happy to announce my second book has been published: Mapping Experiences. Here are some common questions I get about the book: 1. Why did you choose a bear for the cover? As far

blueprint

Sorting Things Out: Customer Journey Maps, Experience Maps and Service Blueprints

Mapping experiences is becoming increasingly popular. But it’s a jungle out there when it comes to terminology. This post clarifies the differences between key diagram types.

blueprint

Sorting Things Out: Customer Journey Maps, Experience Maps and Service Blueprints

Mapping experiences is becoming increasingly popular. But it’s a jungle out there when it comes to terminology. This post clarifies the differences between key diagram types.

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Rapid Techniques for Mapping Experiences

Mapping experiences does not have to take a lot of time. In fact, you can complete the steps in a matter of days. Read this post to find out how.

find-your-way-Copy-1024x682

Rapid Techniques for Mapping Experiences

Mapping experiences does not have to take a lot of time. In fact, you can complete the steps in a matter of days. Read this post to find out how.