Experience Strategy @ Johnny Holland
6 June 2009
Here’s Steve’s definition:
An experience strategy is that collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; that is unique, distinct & distinguishable from that available from a competitor.
Check out Steve’s article for a play-by-play blow of this all-important concept.