Hema.nl

1 February 2008

This is an interesting way to get engagement and hold attention. Give it a second to get going.

http://producten.hema.nl/

Is this a playful design of yours, Kars?

Posted by James Kalbach Filed in Fun, Joy
Tags: , ,

2 Responses to “Hema.nl”

  1. Kars Says:
    5 February 2008 at 11:04 pm

    Ha, trying to see if I’m still reading along are you? Nope, not a design of mine, and really not much more than a cleverly designed ecard. But I understand why you associate it with my recent thinking. Need to do something about that, really… (It’s HEMA by the way. With an A.)

  2. James Kalbach Says:
    6 February 2008 at 8:45 am

    Good point, Kars. This isn’t really a playful interface to interact with–it’s just a funny movie to watch. Still, I found it clever and engaging. By the end of it, you’d have seen a good amount of their products that you might not have otherwise come across. This is more “Playful Marketing” than playful design.

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